Sound Publishing announces management change for Kitsap newspapers

Sound Publishing has announced a strategic change in its management of its papers in Kitsap County.

Lori Maxim

Sound Publishing has announced a strategic change in its management of its papers in Kitsap County.

Effective last Friday, Sound Publishing Vice President Lori Maxim has taken a new, expanded role as the regional publisher overseeing all Sound operations in Kitsap County.

Along with her responsibilities as regional publisher, Maxim will continue as vice president of Sound Publishing.

Sound Publishing President Gloria Fletcher said, “Lori knows and understands Kitsap County exceptionally well. She lives there and appreciates everything each community in the county has to offer. She has the right mix of dynamic leadership skills and passion for her new role.”

As publisher and vice president, Maxim will be in a unique position to combine her knowledge of the evolving newspaper business and effective advertising models for each of Sound’s print publications and online sites serving the communities in Kitsap County.

“I am very excited and honored to serve as both the regional publisher and vice president,” Maxim said. “I am thrilled at the opportunity to reunite with old friends and business partners throughout the county. I am committed to delivering the highest quality local journalism to our communities in whatever platform is needed. My focus is on providing the best possible forums for our readers and advertisers whether it is in print, specialty publications or online.”

Maxim joined Sound Publishing in 1988 as the publisher of the Bainbridge Island Review and the North Kitsap Herald. As vice president of operations, she has had oversight responsibility for daily, weekly and monthly news publications on the Olympic Peninsula, Whidbey Island, Vashon Island, the San Juan Islands and Kitsap County.

She has a long history of community service including board positions on the Silverdale Chamber of Commerce, Kitsap Visitor and Convention Bureau, Washington Newspaper Publishers Association and the Olympic College Foundation.

Maxim and her husband, Glen, live in Poulsbo and have one adult son.

Bainbridge Island Review and North Kitsap Herald Publisher Donna Etchey has been promoted to Kitsap County’s regional advertising director for Sound Publishing.

This new role for Etchey will highlight her skills in building business development teams and advertising services across Kitsap County.

“Donna is a strong leader who is respected in the community and by her staff,” Maxim said. “She has a wealth of experience in assisting advertisers grow their business by developing marketing plans that meet their needs.”

Etchey began with Sound Publishing in 1996 at the North Kitsap Herald. She was quickly recognized as one of those rare individuals who is able to blend leadership qualities, personal integrity and community service.

As the Kitsap County regional advertising director for Sound Publishing, Etchey will draw on her many talents to offer businesses and markets across the county unique opportunities in Sound Publishing’s print products and online sites.

Etchey serves on the boards of the Poulsbo/Kingston Chamber of Commerce, the Bainbridge Island Downtown Association and the Washington Newspaper Publishers Association. She is a member of the Poulsbo/North Kitsap Rotary Club.

She lives in Kingston with her husband, Jeff, and has three grown children.

Sean McDonald, publisher of the Bremerton Patriot, the Central Kitsap Reporter and the Port Orchard Independent, is leaving Sound Publishing following a restructuring of executive positions.

Fletcher, the president of Sound Publishing, said, “Sean McDonald has been a valued member of the Sound Publishing family for several years. He will be missed.”



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