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Sound to offer biz seminars -- News Roundup

Sound Publishing will host nine business seminars in June to present the results of the company’s latest readership surveys.

Sound Publishing commissioned Pulse Research of Portland, Ore., to survey readers in each of its suburban Puget Sound markets in April. Pulse asked readers more than 100 questions about their shopping plans, spending habits, and media preferences.

It is Sound Publishing’s fourth major readership survey since 1997; the last survey was conducted in 2001.

John Marling, president of Pulse Research, will host seminars to present the survey results to local merchants and explain how they can leverage the information to improve their business.

The business community will learn about the demographics and larger spending trends of their customers; individual businesses will learn about new market opportunities and how they compare to their competitors. Merchants and merchant groups can use this information to hone their business strategies and advertising plans.

There is no cost for the seminars, and all local businesspeople are welcome. For more information, contact Chris Allen at 842-6613 or Lori Maxim at 855-4205.

Paddle for the Adventuress

A benefit event will be held June 26 in Waterfront Park to support environmental education and leadership programs led by Sound Experience aboard the Schooner Adventuress.

Activities include: a day sail onboard the historic schooner Adventuress; an all-day “kayakathon” with various paddling routes including to Eagle Harbor, Port Blakely and Blake Island (check-in at 8:30 a.m. at Waterfront Park); buffet salmon dinner, 5-6:30 p.m., $15 if not kayaking; evening open house aboard ship at 6 p.m.;

Events will occur rain or shine.

The Kayakathon is open to all levels of kayakers. Guided routes are based on experience and weather conditions. Kayakathon participants are asked to gather a minimum of $150 (individual), $300 (family) in sponsorship pledges, however, no one will be turned away.

With pledges for $50 or more, lunch and salmon dinner is included. With pledges for $200 or more, kayak rental is also included. With pledges for $400 or more for a family, two free kayak rentals are also included.

Participants are asked to register before the event. To do so, call Sound Experience at (360) 379-0438 or send email to mail@soundexp.org.

Sound Experience’s mission is to protect Puget Sound through education aboard the historic schooner Adventuress.

The organization provides hands-on environmental education and leadership experiences for youth and adults ages 8 to 80-plus.

Participants learn the important of environmental stewardship, teamwork and community ­ essential skills and values for sailing and maintaining the schooner Adventuress and the majestic Puget Sound.

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