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Campaign starts for ibuybainbridge
With bold black-and‐white “98110” banners lining the main stretch of downtown Winslow, the Bainbridge Island Downtown Association rolled out it’s ibuybainbridge community identity campaign last week.
The highly graphic campaign was the brainchild of a subcommittee of downtown association retailers and is designed to stimulate a stronger sense of pride and ownership in Bainbridge Island’s original and historic downtown.
Based on the Island’s unique zip code, the iconic “98110” has been customized to represent the variety of restaurants, shopping, and recreational options, including local wine tasting, that is available throughout downtown Winslow.
In addition to the street banners, the downtown association is providing its members with bag stickers, car magnets, T‐shirts and beverage coasters promoting the “98110” logo.
Customers will also find a little extra gratitude from their local barista via the recycled coffee cup sleeves bearing the message “Thank you for supporting your locally-owned business!”
The association is working with Bainbridge Island residents and business owners, including Flying Penguin Design partners Denise Harris and Nancy Wilkins and Joe Cardosi of Sound Reprographics to ensure that their “support local” mission is carried out.
Officials with the Bainbridge Island Downtown Association said fellow Islanders John Lunt, the talented designer behind the “98110” logo, and Jon Liebling, owner of Ad Planet, will provide consistent branding support for the logo and specialty items.
As the campaign gains momentum, retailers are encouraged to work with the team to create unique items with variations of the logo for their individual businesses.
The ibuybainbridge campaign is also deploying a social media push to help engage locals through their Twitter, Tumblr and Instagram accounts.
Organizers of the online effort are encouraging islanders to follow @ibuybainbridge and use the #ibuybainbridge hashtag when posting to all social accounts.