Business

Girls Night Out brings in cash to downtown Winslow

Makeup guru Eon Smith provided advice and makeovers in front of Sweet Deal on Winslow Way during this year’s Girls Night Out. - Photo courtesy of the Bainbridge Island Downtown Association
Makeup guru Eon Smith provided advice and makeovers in front of Sweet Deal on Winslow Way during this year’s Girls Night Out.
— image credit: Photo courtesy of the Bainbridge Island Downtown Association

The numbers are in and this year’s Girls Night Out has proven to be quite a success.

“This year’s event felt like it had renewed energy and vitality, certainly some of it was due to some long overdue sunshine but a lot of it had to do with the obvious enthusiasm of the downtown merchants to welcome shoppers back after a quiet spring,” said Andie Mackin of the Bainbridge Island Downtown Association.

As the event’s organizer, the downtown association asked 12 Winslow-based retailers to provide figures for last year’s Girl’s Night Out as well as this year’s on Thursday, May 9. It also asked for sales numbers for the previous Thursday, May 2, to help gauge the effectiveness of the event against a regular Thursday’s sales.

While the ladies brought $26,888 into downtown in 2012, they brought $33,416 for the 2013 event.

It was a considerable improvement over numbers for the previous Thursday, which saw downtown sales of $11,515.

“We also found that of the same 12 retailers reporting, six had increases over last year, four had slight decreases from 2012, and six businesses did 50 percent more business on Girls Night Out than on the first Thursday in May.”

Girls Night Out is an annual event that turns downtown Winslow into a female-designated zone for mothers, daughters, sisters, and gal pals to go shopping, dining and have a few good times. Swag bags are sold containing prizes and treats. Raffles are held. And local stores offer special deals for shoppers.

A total of 32 businesses took part in this year’s event, which was sponsored by Harrison Medical Center, Blinx, Eloisa, Island Renew Day Spa, Sweet Deal and the Bainbridge Island Review.

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