Business

The latest in trunk show fashion

Sherry Fadely is preparing to host her first trunk show of clothing by designers Renato Cavero and Patricia Clyne at her Bainbridge Island home by appointment. Fadely is a consultant for New York-based Eccoci. - JULIE BUSCH photo
Sherry Fadely is preparing to host her first trunk show of clothing by designers Renato Cavero and Patricia Clyne at her Bainbridge Island home by appointment. Fadely is a consultant for New York-based Eccoci.
— image credit: JULIE BUSCH photo

The hot trend: personalized shopping in someone’s home.

Sherry Fadely’s love of fine clothing and quality service has brought her into the fashion world.

As the exclusive consultant on the island for the Eccoci line, she is parlaying that love into a “trunk show” business for Bainbridge women. Based on personalized, one-on-one service in an inviting environment, trunk show shopping is among the country’s top trends.

Fadely believes the clothing she offers – “couture designs without the couture prices” – will be a match made in fashion heaven.

“This is really about convenience. We have these exquisite, interchangeable pieces that are an investment...that can work as separates or as outfits for everyday, work or social occasions,” she said. “I enjoy good service myself and that’s what I want to provide.”

Based in New York, Eccoci (pronounced ek-OH-chee) offers four collections a year and individual style consultants across the country.

In her “previous life,” Fadely was in the film business in Los Angeles. Since quitting that profession and moving to Bainbridge nearly five years ago, she has found herself trying things she had never done before, like planning a three-day street festival in West Seattle and working on an art auction for a year.

She was introduced to the Eccoci line at a party on the island. A woman she met told Fadely she should meet her daughter, a district manager for the clothing company.

Fadely has always had a penchant for fashion. Her decision to delve into Eccoci “brought back all of those shopping and dressing experiences in my former life,” she said.

“I can organize anything. The trunk show is an event, and I decided I could do that,” she said, adding she does not have a background in sales. “I could sell something I feel passionate about. Now I’ll have my finger on the pulse of fashion and design.”

Fadely has the entire fall and holiday collection – some 300 pieces in a range of sizes – on display and ready to show in her Island Center home by appointment through Oct. 31.

“I can show a client clothes that flatter in colors that complement. The fabrics are really luscious and delicious and come from all the European mills used by top designers,” said Fadely, who went through a recruiting process to carry the line.

Having found herself shopping more online and by mail since living on the island, Fadely likes the ease of buying Eccoci clothing, as well as their construction and clean lines.

“I do think this has changed my way of dressing,” she said. “I was just taken with the fact that they really fit my lifestyle. These clothes feel great and can go out for the day or the evening. They translate one to the other.”

The collection offers the classic and the trendy, so women may purchase keeper pieces and dress them up so they’re fashion-forward, Fadely said.

Included are some basics – camis, blouses and perfect little black dresses – as well as suede skirts, trendy outer coats with elaborate detail and short and long coats in leather and suede.

“Sizes range from 0 to 16 and flattering knits are available in sizes extra small to extra large,” she said. “There are lots of cashmere and wools and beautiful trousers in four cuts. There really is a cut and a style to flatter any figure on any body type.”

From watching the company’s sales reports, Fadely noted that all the clothes are selling well, with the larger sizes selling the most. The fabrics vary from season to season and year to year, she said, and the same color tones are used. That means the lines match, which adds to their investment value.

“The blue will be the blue and the black will be the black,” she said. “The browns are tonal.”

Although she will be happy to meet women in pairs, Fadely encourages individual appointments in order for clients to really see the detail of the pieces and receive personal attention.

“The personal appointment is purely an opportunity for me to show it all – the different features and fabrics and fabrications,” she said. “I want as many people to come to the show as possible...and enjoy what the process is.”

After viewing the collection, clients will try on their choices before placing an order. Fadely will be with them every step of the way, suggesting options and making sure each item fits well. An alterations expert will be on board to make the process even more streamlined.

“These are not custom-fit pieces,” Fadely said, adding one of her jobs is to make each purchase come as close to this as possible.

Clients will be able to accessorize their Eccoci outfits with jewelry pieces crafted by two well-known island artists, Laurie A. Lyall and Lone Hansen, who previewed color swatches and styles and know what necklines are in the collection.

“They offer completely different types of jewelry and are another nice addition to the line,” Fadely said.

At the end of an appointment, Fadely will place the order and client will pay for it. When the clothes arrive at Fadely’s home, the client may choose to try them on there for alterations, pick up the order herself or have Fadely mail or deliver it.

Fadely has been quietly getting the word out about Eccoci and the initial reaction has been positive.

“There are other trunk shows on this island. (Women) are aware of this type of shopping,” she said. “Bainbridge women have been very open and gracious and wishing me well.

“They don’t even have to go to Seattle. As my district manager says, ‘It’s like a trip to New York without leaving Bainbridge Island.’”

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Home boutique

For more information and to book an appointment – hours are 10 a.m. to 8 p.m. through Oct. 31 – call Fadely at 855-9692 or sherryonbi@blarg.net.

Community Events, April 2014

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